UX Writing: Writing for User Experience
Words are part of our daily lives.
They’re in our cell phones, computers, and voice assistants. They are the ones who guide us when we buy a piece of clothing online, pay the water bill at the ATM, or call a customer support line. They are a fundamental part of the user experience, just like design and programming.
But to write to our user, we first have to know him. In what context do you use our product? What challenges do you encounter?
Find out what UX Writing is and what its basic principles are. Learn some user research techniques and write for common scenarios such as errors, forms, buttons, or success messages.
All this while sharing experiences and learning from real examples and practical exercises.
Destined for
- UX writers
- Copywriters
- Content writers
- Journalists
- Designers
- Programmers
- Product Manager
- Team Leader
…and everyone who wants to know good writing practices for interfaces, starts the practice of UX Writing in their teams or understands the contribution of the UX writer in the various phases of a projec
SCHEDULE WORK
Laboral
Remote
2 days – 09:30 am to 6 pm
Duration
15 hours
EXAMINATION
AND CERTIFICATE
Certificate in digital format.
Course Objectives
- Raise awareness of the importance of user-centered writing
Learn to write for the main components of an interface
Understand the user experience journey and different touchpoints
Understand the importance of User Research as a starting point
Know tools and activities to test what we write
Contents
-
Module 1Introduction to the User Experience (UX)
- The Design Thinking process
- The importance of the omnichannel journey
- The 3 layers of experience: interaction, journey and relationship
- The role of content as a link between channels
-
Module 3UX Writing Principles and Best Practices
- Online reading standards
- The importance of empathy
- Clarity, conciseness and usefulness
- Clear language
- Tone and voice
- Accessibility and inclusiveness
-
Module 5The relationship between UX Writing and User Research
- Meet users
- Usability tests
- Questionnaires and interviews
-
Module 2Understanding what UX Writing is
- What is UX Writing?
- UX Writing as part of the content strategy
- Content is not just a text
- The role of the UX Writer in the Design Thinking process
-
Module 4Write to the different components of the interfaces
- Feedback: error messages, confirmation and status
- Decision and information dialogs (pop-up)
- Microcopy and tooltips
- Buttons, links and CTA
- First experience (onboarding), presentation of products and features
- Empty states
- Forms
- Extras: letters, SMS and push notifications
-
Module 6Test and evaluate writing
- Activities to test the content
- Moderated user testing
- Other tools: card sorting, A/B testing, heat maps, Google Trends
-
Module 1Introdução À User Experience (UX)
- The Design Thinking process
- The importance of the omnichannel journey
- The 3 layers of experience: interaction, journey and relationship
- The role of content as a link between channels
-
Module 2Understanding what UX Writing is
- What is UX Writing?
- UX Writing as part of the content strategy
- Content is not just a text
- The role of the UX Writer in the Design Thinking process
-
Module 3UX Writing Principles and Best Practices
- Online reading standards
- The importance of empathy
- Clarity, conciseness and usefulness
- Clear language
- Tone and voice
- Accessibility and inclusiveness
-
Module 4Write to the different components of the interfaces
- Feedback: error messages, confirmation and status
- Decision and information dialogs (pop-up)
- Microcopy and tooltips
- Buttons, links and CTA
- First experience (onboarding), presentation of products and features
- Empty states
- Forms
- Extras: letters, SMS and push notifications
-
Module 5The relationship between UX Writing and User Research
- Meet users
- Usability tests
- Questionnaires and interviews
-
Module 6Test and evaluate writing
- Activities to test the content
- Moderated user testing
- Other tools: card sorting, A/B testing, heat maps, Google Trends
Enrollment
At the moment, we don’t have a defined date for the next UX Writing: writing for user experience.
If you’re interested in this course, contact us at academy@tangivel.com and we will let you know when enrollment opens.

Head of Training
Meet the team

Maria Miguel Rosmaninho
Maria started her career as a UX designer nearly a decade ago. In 2018, the course that she took in Content Design, in London, saw her passion for clear language transform into outright love. She is an instructor for the international UX-PM certification and a Scrabble addict.

Filipa Moreno
Filipa pursued stories in journalism and political communication before moving on to UX writing. Writing for users made her realise that words are the most magical thing ever.
Specialising in usability and user research, he has been dreaming up, designing and testing interfaces for over 15 years now, working on everything from e-learning platforms and clinical software to mobile and voice apps. Vítor is capable of conducting a usability test with one arm tied behind his back.

Vítor Carvalhinho
A specialist in user research and human factors, what she truly loves is discovering how knowledge can help create solutions to simplify people’s lives. Training professionals with a human-centred approach is the icing on her cake.

Sandra Mouta

José Campos
After reading the book The Design of Everyday Things, the usability “bug” never stopped growing, and he founded Tangível in 2004. Prior to this, for nearly two decades, his students heard him talk enthusiastically about user experience.
What you will need
Computer or Tablet
Mobile phones are not recommended
Internet connection
Fast and stable, for online courses only
Camera
For online courses only
Microphone
For online courses only