UX Writing - level 2
Designing content for user experience
Content is much more than just text and can (should!) take different forms.
Learn how to choose the right content for each channel, including chatbots and voice assistants, supplementing each decision with research and testing.
Intended for
- UX Writers
- UX Designers
- Product owners
…and all professionals wanting to think about UX Writing in a more visual and strategic manner
Duration
Next edition: May 22
7,5 hours, online (Zoom)
Working hours: 9h30 – 18h
Vocational training certificate
Cost: 300€
Save 15% by purchasing levels 1 and 2.
Level 2 program
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Module 1Understanding what UX Writing is
- Recap of level 1
-
Module 3Design conversacional
- Chatbots
- Voice assistantsz
- Artificial Intelligence
-
Module 5Content tests
- Cloze tests, highlight tests and other activities
- Information architecture: card sorting and tree testing
- Usability tests focusing on content
And we also offer 1 hour of individual mentoring with our trainers!
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Module 2Content Design e Content Strategy
- Content is not just text: the relationship between UX Writing, Content Design and Content Strategy
- The omnichannel journeyl
- Five steps for a content strategy
-
Module 4User research
- What User Research is
- Useful UX Writing activities and artifacts
- The impact of reading patterns
-
Module 6Scaling content
- Content auditing and inventory
- Translation and localization
- Writing guides and design systems
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Módulo 1Entender o que é UX Writing
- Recap do nível 1
-
Módulo 2Content Design e Content Strategy
- Conteúdo não é só texto: a relação entre UX Writing, Content Design e Content Strategy
- A jornada omnicanal
- 5 passos para uma estratégia de conteúdos
-
Módulo 3Design conversacional
- Chatbots
- Assistentes de voz
- Inteligência Artificial
-
Módulo 4User research
- O que é User Research
- Atividades e artefactos úteis a UX Writing
- O impacto dos padrões de leitura
-
Módulo 5Escrever para interfaces
- Testes cloze, testes highlight e outras atividades
- Arquitetura de informação: card sorting e tree testing
- Testes de usabilidade com foco no conteúdo
-
Módulo 6Escalar conteúdo
- Content Ops
- Inventário e auditoria de conteúdos
- Tradução e localização
- Guias de escrita e design systems
What you will need
Computer or Tablet
Mobile phones are not recommended
Internet connection
Fast and stable, for online courses only
Camera
For online courses only
Microphone
For online courses only
If you're looking for other topics, such as...
- What is UX
- The role of a UX Writer
- Principles and best practices for writing
- Writing for interface elements
…then Level 1 – Writing for the User Experience is the most suitable.
Level 1 - Write for
user experience
Next edition:
24 de outubro
24 October 7,5 hours,
Zoom