We work alongside our clients as a team, to improve user experience with products and services and drive measurable business results.
We created our own human-centered design framework, based on Design Thinking and decades of scientific research on human behavior.
Our team includes some of the most experienced professionals in the market, from different backgrounds including psychology, anthropology, usability and digital transformation.
We propose solutions with visible and lasting impact: improved experience, increased conversion (e.g. sales), reduced inefficiencies (e.g. internal costs) and customer retention.
Strategy and transformation
We design product and service strategies that meet our customers’ real needs and are aligned with their business vision and market trends.
We change the mindsets in organizations, so they adopt a more human-centered approach.
- Service design
- Product design
- Kano analysis
- Design Thinking
- Ideation and co-creation workshops
- Content strategy
- Information architecture
- Conversion Rate Optimization & UX
Designing without research is like shooting in the dark. By observing users in a specific context through fieldwork, we collect data that support strategic and design decisions.
- Usability testing (in person and remote)
- User research (qualitative and quantitative)
- Ethnographic research
- Contextual interviews
- Personas and User Journeys
- Recruitment of participants
- Focus groups
- Eye tracking
- UX diaries
- Heuristic evaluation
- A/B testing
We combine research knowledge with interaction design best practices, from mockups and prototyping to pixel-perfect design.
- UX design
- UI design
- Interaction design
- Visual design
- Design systems
- Content design
- UX writing and plain language
- Responsive design and mobile-first
- Voice interaction
- Motion design
To ensure high-quality microinteractions and an implementation that sticks to the design, our team of front-end developers counts on deep technical knowledge paired with a solid UX/UI background.
- OutSystems front-end
- HTML and CSS
- iOS and Android development
We train product, marketing, IT and design professionals in human-centered design methodologies and techniques.
UX Laboratory – available to rent
We have an in-house UX lab at our Lisbon office for face-to-face or remote usability testing and other user research activities