Our formula:
We created our own human-centered design framework, based on Design Thinking and decades of scientific research on human behavior.
Our team includes some of the most experienced professionals in the market, from different backgrounds including psychology, anthropology, usability and digital transformation.
We propose solutions with visible and lasting impact: improved experience, increased conversion (e.g. sales), reduced inefficiencies (e.g. internal costs) and customer retention.
Strategy and transformation
We design product and service strategies that meet our customers’ real needs and are aligned with their business vision and market trends.
We change the mindsets in organizations, so they adopt a more human-centered approach.
- Service design
- Product design
- Kano analysis
- Design Thinking
- Ideation and co-creation workshops
- Content strategy
- Information architecture
- Conversion Rate Optimization & UX
Related case study:
Worten – Redesigning retail from the customer’s point of view
Research
Designing without research is like shooting in the dark. By observing users in a specific context through fieldwork, we collect data that support strategic and design decisions.
- Usability testing (in person and remote)
- User research (qualitative and quantitative)
- Ethnographic research
- Contextual interviews
- Personas and User Journeys
- Recruitment of participants
- Focus groups
- Eye tracking
- UX diaries
- Heuristic evaluation
- A/B testing
- Surveys
Experience design
We combine research knowledge with interaction design best practices, from mockups and prototyping to pixel-perfect design.
- UX design
- UI design
- Interaction design
- Visual design
- Design systems
- Content design
- UX writing and plain language
- Responsive design and mobile-first
- Voice interaction
- Motion design
- Accessibility
Front-end development
To ensure high-quality microinteractions and an implementation that sticks to the design, our team of front-end developers counts on deep technical knowledge paired with a solid UX/UI background.
- OutSystems front-end
- HTML and CSS
- JavaScript Frameworks (Angular, React, etc.)
- iOS and Android development
- WordPress
- Accessibility
Tangível Academy
We train product, marketing, IT and design professionals in human-centered design methodologies and techniques.
Contact us by email at academy@tangivel.com.
Design thinking · Service design · Tailored training courses.
UX‑PM is an international certification created by UXalliance, for professionals working in all areas.
LAB UX
UX Laboratory – available to rent
We have an in-house UX lab at our Lisbon office for face-to-face or remote usability testing and other user research activities
Can we help?
Whether you have a specific challenge in hands or are still in an exploratory phase, we are here to help you.
Call our office:
(+351) 217 161 634
Or request a proposal by email: commercial@tangivel.com.
