UX-PM 3
Leading UX
UX-PM level 3 certification teaches how to align business strategy with UX activities.
The course also equips professionals with the skills to form and manage a UX team, defining metrics and KPIs as well as measuring the impact of UX.
Upcoming courses
July 9 and 10
Who is it for?
Professionals who have previously completed the UX-PM levels 1 and 2 courses
… or professionals with previous experience in UX (applicants may be asked to respond to an evaluation questionnaire, to ensure that they will make the most of the course), including project managers, product owners, UX leaders, etc.
COURSE SCHEDULE
During working hours
Remote
1st and 2nd days – 9:30am to 5:30pm
3rd day – 09:30am to 11:30am
In-person
2 days – 9:00am to 6:00pm
COURSE DURATION
16 hours
EXAM AND CERTIFICATE
Multiple-choice questionnaire
Digital certificates will be sent via e-mail
Goals
- To plan, budget and implement UX activities on business strategy, taking into consideration the business resources and processes
- Build and manage a UX team
- Optimizing investment on UX at every stage of the project’s lifecycle
- Setting UX metrics and KPIs
- Measure and communicate the impact of UX on project outcomes
Content
-
Module 1Persuasion
- UX challenges
- UX maturity and organizational models in UX
- UX as investment
- Identifying opportunities
- Alignment with the company’s strategy
- Building a business case for UX
-
Module 3Building a UX team
- What do UX professionals do
- UX skills and specializations
- UX skills and specializations
- Evaluating and recruiting applicants
-
Module 5Plan UX
- Collaboration and participative design
- Planning User Research
- Design Thinking
- Divergent and convergent thinking
- Iteration and prototyping
- Planning, communicating and defining costs and roles
-
Module 2Communicating UX
- Adopting the message
- Focus on the end user
- Building empathy with users
-
Module 4Making a UX project brief
- Main elements of a UX brief
- Challenges
- Target audience
- User goals
- Practical examples
- Other considerations
- Metrics / KPIs
-
Module 6Prioritizing UX
- MVP e prioritization methods
- Techniques for setting priorities
-
Module 7Measuring UX
- Measuring usability and User Experience quality
- Metrics and UX KPIs
- Techniques and tools for measuring UX
-
Module 1Persuasion
- UX challenges
- UX maturity and organizational models in UX
- UX as investment
- Identifying opportunities
- Alignment with the company’s strategy
- Building a business case for UX
-
Module 2Communicating UX
- Adopting the message
- Focus on the end user
- Building empathy with users
-
Module 3Building a UX team
- What do UX professionals do
- UX skills and specializations
- UX skills and specializations
- Evaluating and recruiting applicants
-
Module 4Making a UX project brief
- Main elements of a UX brief
- Challenges
- Target audience
- User goals
- Practical examples
- Other considerations
- Metrics / KPIs
-
Module 5Plan UX
- Collaboration and participative design
- Planning User Research
- Design Thinking
- Divergent and convergent thinking
- Iteration and prototyping
- Planning, communicating and defining costs and roles
-
Module 6Prioritizing UX
- MVP e prioritization methods
- Techniques for setting priorities
-
Module 7Measuring UX
- Measuring usability and User Experience quality
- Metrics and UX KPIs
- Techniques and tools for measuring UX
Enrollment
If you have any doubts, please send an e-mail to academy@tangivel.com.
Head of Training
What you will need
Computer or Tablet
Mobile phones are not recommended
Internet connection
Fast and stable, for online courses only
Camera
For online courses only
Microphone
For online courses only