Design Thinking: from theory to practice
The goal of this training is for participants to learn how to bring new ways of thinking to their day-to-day lives, discussing and developing products and services that are focused on people’s needs.
The course was designed by experienced professionals precisely with this in mind. It takes a hands-on approach to solving a practical challenge, going through all the stages of the Design Thinking process.
Design Thinking is an iterative human-centred approach to problem-solving with a focus on team-work.
This tool allows a holistic, empathic and strategic vision that will help transform the most traditional corporate cultures, as well as enrich the processes of creation and innovation.
Professionals working in a wide range of fields:
- seeking to adopt a human-centred and systematic approach to defining and solving problems;
- who are going through a career change and are looking for a more comprehensive view of Design Thinking approaches;
- seeking to facilitate this type of activity in their work environment.
2 days – 9:30 AM to 6PM
Document with informative content to support training.
Toolkit containing the templates to implement the activities in a real-life context.
- To build knowledge on all stages of the Design Thinking process;
- To explore the concept of human-centred design through practical challenges;
- To expand students’ mindset by demonstrating the importance of empathising with the needs of both the users and the business;
- To introduce students to practical tools for use in their work environment;
- To bring students into contact with techniques and tools to facilitate the process by setting them a practical challenge.
Meet the team
Specialist in Service Design, with training in Product and Service Innovation. She always takes a holistic approach to problem-solving and seeks out solutions that will enhance people’s lives. Between service safaris and Kano analyses, she gets right “inside the machine” to be the Wizard of Oz.
A specialist in user research and human factors, what she truly loves is discovering how knowledge can help create solutions to simplify people’s lives. Her mission is to train professionals, using a human-centred approach, and to help organisations grow.
A specialist in User & Consumer Research, Catarina worked in product and service research and strategy for several years. The solutions she presents always centre on the needs of users and consumers. Her working day can include anything from testing the functionalities of an app to jumping up and down at music festivals to determine the best experience a client can offer.
After reading the book The Design of Everyday Things, the usability “bug” never stopped growing, and she founded Tangível in 2004. Prior to this, for nearly two decades, her students heard her talk enthusiastically about user experience.
Especialista em Service Design, com formação em Inovação de Produtos e Serviços. Encara os problemas sempre com uma visão holística e procura soluções que trazem valor à vida das pessoas. Entre service safaris e análises Kano, chega até a entrar “dentro da máquina” para ser o Feiticeiro de Oz.
Especialista em User & Consumer Research, trabalhou durante vários anos em Pesquisa e Estratégia para produtos e serviços. As necessidades dos utilizadores e dos consumidores estão sempre no centro nas soluções que apresenta. O seu trabalho vai desde testar funcionalidades de uma aplicação até saltar em festivais de música para delinear qual é a melhor experiência que o seu cliente pode oferecer.
É especialista em user research e fatores humanos, mas o que gosta mesmo é descobrir como o conhecimento pode ajudar a criar soluções que simplifiquem a vida das pessoas. Formar profissionais com uma abordagem human-centered e ajudar as organizações a crescer é a sua missão.
Depois de ler o livro “The Design of Everyday Things”, o bichinho da usabilidade nunca mais parou de crescer e, em 2004, fundou a Tangível. Antes disso, e durante quase duas décadas, os seus alunos ouviram-no falar com entusiasmo de user experience.